Who is Lila?

Our dog, LILA, did not only give us the name of our brand, but she also inspires our passionate commitment. LILA’s ears were inflamed, and we wanted to avoid using cortisone ointments at all costs. That’s how we developed the FIRST AID+ Serum. Natural ingredients in combination with innovative medicine made for people – organic meets high tech. It worked: the itch was gone, the scratching stopped, and the inflammation decreased. Since LILA enjoyed playing in fields, she would often bring home unpleasant odors, so we expanded our brand and developed a variety of shampoos. For her irritated paws, we introduced the LITTLE PAW CARE. Finally, we created a first aid line.

We at LILA LOVES IT are convinced of the combined power of natural science and medicinal knowledge in relation to natural products. Because of this, both the tolerability and effectiveness of our products are top notch. Based in Munch since 2013, we’ve been researching, developing and producing high quality animal care products that are suitable for all breeds of dogs.

Our ingredients

There are many ingredients that actively enhance the healing of wounds. Each ingredient on its own can have positive effects, but the focused combination of these different substances synergistically increases their healing capabilities.


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Our mission

Animal protection

It goes without saying that we do not support animal testing. All of the pH-independent products, like our FIRST AID Serum, for example, were successfully tested on ourselves.

Social Responsibility

As one of the first companies in Germany, we have committed ourselves to the CSR-Prädikates des BWA (Federal Association for Economic Development and Foreign Trade). Corporate Social Responsibility means as a company and all its functions, submitting to a code of conduct.

Environmental protection

As a company that takes its sense of responsibility seriously, we value the concept of FAIR TRADE and ensure the fair payment of our suppliers and partners accordingly. All of our products are based on sustainably grown raw materials to preserve the resources of our environment. The natural ingredients are grown organically.

Our Quality Guarantee

We ensure that our products are manufactured to the highest standards, which are the regulations used for cosmetics intended for human use. Based in Munich, we research, develop and produce our high quality products in cleanroom laboratory conditions under the constant watch of a pharmacist. These conditions make it possible for LILA LOVES IT to meet our standards of effective and gentle dog care. This technical diligence is combined with the use of ultrapure water, which is also chemical-free. Through the process of steam distillation, we obtain the organic essential oils that are of the highest quality. The hyaluronic acid we use is highly purified and free from any allergy-causing ingredients.

Keeping our contents transparent

We manufacture all of our products adhering to the same standards as cosmetic products produced for humans and disclose the origin and composition of our ingredients. A complete list of ingredients can be found on the back of the package and/or on the package insert.

Senior Vets

Our Senior Vets, Dr. med. vet. Stefanie Mallmann and Dr. med. vet. Iris Wagner-Storz, make sure, that the quality of all LILA LOVES IT products is on the highest level and steadily in further development by veterinarian competence and experience. Leading our team with pharmacists and laboratory experts, they develop new products and compose real „trouble shooter“ that solve real problems concerning dog´s well-being.
Our Senior Vets, who have studied at the famous Ludwig-Maximilians-Universität in Munich, made their studies in veterinary dermatology and combine several traditions and the most actual scientific studies in order to do the very best for pet´s health.
In following an holistic approach Dr. med. vet. Mallmann and Dr. med. vet. Wagner-Storz contribute essentially to the uniqueness of LILA LOVES IT and – in result – for our dogs.

Find us here

We are happy to see LILA LOVES IT in over 30 countries around the world.

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