What’s Good for People Is Good for our Pets

Here at LILA LOVES IT, we’re all dog-lovers. Not only do we love our own dogs, but also our friends’ dogs and all of the wonderfully loyal companions from around the globe. Doing something good for these amazing animals is what motivates us. We believe that animals should also benefit from the developments of research concerning products designed for people. Staying true to our motto: what’s good for people is good for our pets.

We pay special attention to the quality and origin of the ingredients we use in our products, as well as how they’re processed. Lavender Oil from Provence, Rose Oil from Bulgaria, and medicinal ingredients from Finland compliment the high quality substances from our region. Our products are processed in a manufacture in Munich under sanitary conditions under the watch of pharmacists.

The Rhodesian Ridegeback, Lila, gave us the idea to develop a new kind of sustainable care product for dogs—LILA LOVES IT. Lila often had problems with her ears; small infections would turn into bigger problems because of the constant scratching. Cortisone ointments were prescribed as a last resort by the veterinarian, but we were looking for an alternative.
With the target use of hyaluronic acid, we had found the last piece of the puzzle for our FIRST AID Serum.

Looking back, the formulating of this serum marked the birth of LILA LOVES IT. After Lila’s ears were healed, it became clear: dog owners and horse owners alike should benefit from the fast-healing yet gentle therapy resulting from the use of hyaluronic acid as well as the other ingredients.

We develop our products not only with passion and commitment, but also with a sound knowledge of medicine and pharmacy.
The whole team at LILA LOVES IT stands behind our products. 100%!

Our Mission: SANA CANEM – heal the dog

Animal protection

It goes without saying that we do not support animal testing. All of the pH-independent products, like our FIRST AID Serum, for example, were successfully tested on ourselves.

Environmental protection

As a company that takes its sense of responsibility seriously, we value the concept of FAIR TRADE and ensure the fair payment of our suppliers and partners accordingly. All of our products are based on sustainably grown raw materials to preserve the resources of our environment. The natural ingredients are grown organically.

Keeping our contents transparent

We manufacture all of our products adhering to the same standards as cosmetic products produced for humans and disclose the origin and composition of our ingredients. A complete list of ingredients can be found on the back of the package and/or on the package insert.

Social Responsibility

As one of the first companies in Germany, we have committed ourselves to the CSR-Prädikates des BWA (Federal Association for Economic Development and Foreign Trade). Corporate Social Responsibility means as a company and all its functions, submitting to a code of conduct.

Our Quality Guarantee

We ensure that our products are manufactured to the highest standards, which are the regulations used for cosmetics intended for human use. Based in Munich, we research, develop and produce our high quality products in cleanroom laboratory conditions under the constant watch of a pharmacist. These conditions make it possible for LILA LOVES IT to meet our standards of effective and gentle dog care. This technical diligence is combined with the use of ultrapure water, which is also chemical-free. Through the process of steam distillation, we obtain the organic essential oils that are of the highest quality. The hyaluronic acid we use is highly purified and free from any allergy-causing ingredients.

NPS Certified

As first care line for animals, we have successfully completed the certification for the NPS-Label (Natural Product Standard).Based on the strict standards of BDIH for controlled natural cosmetics for humans, the Natural Product Standard covers all other areas, such as animal care products. The Natural Product Standard is an instrument for promoting correct consumer information and fair competition.
It is therefore guaranteed that all our products are exclusively made from natural ingredients, whereby a high proportion comes from controlled organic cultivations. We are proud that our quality and ongoing commitment to nature is now signed and sealed! The carefully coordinated ingredients from nature, supplemented by innovative ingredients from medicine, make LILA LOVES IT noticeably different. The highest quality essential oils (including Lavender Oil from the Provence in southern France,Bulgarian Rose Oil, Marigold Oil from upper Bavaria
and Evening Primrose Oil from Franconia) are blended with natural ingredients and compounds used in human medicines such as Hyaluronan, to encourage healing
and recovery. LILA LOVES IT offers carefully crafted innovative and
competent products with love for the animal in mind.


There are many ingredients that actively enhance the healing of wounds. Each ingredient on its own can have positive effects, but the focused combination of these different substances synergistically increases their healing capabilities. The individual properties and healing power of our ingredients are described below; when used together, their strength is amplified.
Further informations

Who is Lila?

Our dog, LILA, did not only give us the name of our brand, but she also inspires our passionate commitment. LILA’s ears were inflamed, and we wanted to avoid using cortisone ointments at all costs. That’s how we developed the FIRST AID+ Serum. Natural ingredients in combination with innovative medicine made for people – organic meets high tech. It worked: the itch was gone, the scratching stopped, and the inflammation decreased. Since LILA enjoyed playing in fields, she would often bring home unpleasant odors, so we expanded our brand and developed a variety of shampoos. For her irritated paws, we introduced the LITTLE PAW CARE. Finally, we created a first aid line.

We at LILA LOVES IT are convinced of the combined power of natural science and medicinal knowledge in relation to natural products. Because of this, both the tolerability and effectiveness of our products are top notch. Based in Munch since 2013, we’ve been researching, developing and producing high quality animal care products that are suitable for all breeds of dogs.

We hold the ingredients of our line to the same strict standards that the cosmetic industry does for products prescribed for people. Finally, it’s important for you to know exactly what is being used on your pet. You can find details on all the ingredients in the package insert of the product. Each product complies with the same requirements imposed on medical skin care products with regard to its quality, ease of use, and tolerability.

Of course, we also refrain from using parabens, artificial fragrances, and irritating ingredients.

It goes without saying that we also refrain from animal testing.


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Questions & Answers

In the course of our development, we spent time dealing with a variety of questions and studies. During our test phase, we repeatedly consulted experts while searching for the best ingredients. The result is LILA LOVES IT—a line of products embodying honesty and a lack of compromise. Below you will find a list of important questions that we frequently encountered through our conversations. If you have further questions, please don’t hesitate to contact us at any time. We welcome any suggestions that could perhaps help us develop new products.

According to the most recent research, what are the best ingredients for the optimal healing of wounds?

There are numerous ingredients that promote wound healing, each of which works well on its on. However, the specific combination of a variety of active principles succeeds in synergistically increasing the healing power of these medicinal substances. In the following, the individual properties and healing powers of our ingredients are listed. Together, their strength is magnified!

Why should I use a special line of care products for my pet? What should I be aware of?

Depending on the breed, dog skin has a special pH-value that is 6.8-7.9 more alkaline than humans. Therefore normal shampoos are usually too acidic for dogs and can damage their skin.

How should injuries and wounds be treated?

Generally speaking, fresh wounds should first be cleaned and disinfected. Then, it is wise to cover the wound with a sterile dressing. FIRST AID can be used on all wounds where a scab has been formed. The wound area should be covered with a thin layer of FIRST AID. It is best to do this with a sterile glove or well-cleaned hands. Ideally, FIRST AID should be applied at least 2x daily.

For which pets are these products intended?

Our products are suitable for all of your four-legged furry friends. Our focus is on animals with extreme sensitivities. In developing and producing our products, we refrained from using any irritating ingredients such as parabens, artificial fragrances and dyes. All of are products are suitable for all skin types.

What is meant by „organic meets high tech?“

In addition to our raw substances that are of organic quality, other substances are used that are nontoxic, well tolerated, and greatly increase the effect of our products. We use high purity hyaluronic acid in our FIRST AID product to maximally strengthen the healing effect.

Why is hyaluronic acid used? Isn’t that used to treat wrinkles?

Hyaluronic acid is a substance used in the medical field. An endogenous polysaccharide, hyaluronic acid helps to support and accelerate the body’s natural mechanism to heal wounds. The effect of hyaluronic acid is due to influences on the inflammatory response achieved by the trapping of free radicals and its high water binding capacity. The wound is thus hydrated, and increased cell activity results in its healing. Studies have shown that through the application of hyaluronic acid, phagocytosis, fibroblast proliferation, release of cytokines, cell migration, angiogenesis, and collagen synthesis all increased. It is also noteworthy that hyaluronic acid regulates and significantly promotes the transport of growth factors, which are significant in the wound healing process.

Why are our products more expensive than other competing products?

The price of our products is mainly due to our use of selected ingredients from sustainable, organic farms. We find it important to provide our clients with the best ingredients that are perfectly and mildly processed. We whole-heartedly support FAIR TRADE and pay organic farmers a fair price for their work. We do this to ensure a consistent quality and sustainability for the benefit of the environment.

Where can I order LILA LOVES IT products?

Our products can be purchased in shops belonging to selected retailers, or directly online through our Web Shop. Of course, you can also place an order by calling us directly.

Do you have more questions? Contact us!

Commercial Resellers

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